Fresh Roots SARL
5 chemin de bocage
1066 Epalinges

Privacy Policy
1. Content

(a) Every time a customer („you” or „customer”) accesses the website („website”) of Fresh Roots SARL, 5 chemin de bocage, 1066 Epalinges (hereinafter jointly referred to as„HEYLIFE”), he or she discloses certain personal data. Therefore, we kindly ask you to read this Privacy Policy carefully. This Privacy Policy regulates the manner in which your personal data is collected, stored and processed by HEYLIFE. This Privacy Policy may be updated from time to time and is valid in the version at the moment of access to the Website.

(b) This Privacy Policy is an integral part of the General Terms and Conditions of HEYLIFE („GTC”).

(c) Where applicable data protection laws impose more restrictive obligations than this Privacy Policy, the applicable data protection laws shall apply. Otherwise, this Privacy Policy governs HEYLIFE’s data handling practices.

(d) When using the Website and, in particular, by entering personal data in forms, you consent to the collection, transfer, modification, storage, disclosure and other uses of the mentioned collection of Data.

2. Processing of Personal Data

(a) In connection with the use of our Website for a purchase of HEYLIFE products, you may transmit personal data („Data”) to HEYLIFE and/or to service providers engaged by HEYLIFE (e.g. distribution and logistical partners). Such Data may include your name, home and delivery address, phone number, e-mail address, credit card and banking information as well as the products selected and purchased by you. Furthermore, the date and time of access, the name and address of the accessed website, your device’s IP address, add-ons used, the URL from which you have accessed the Website, transmitted data volume, information on type and version of the browser you are using, location-related data as well as general information on your surfing behaviour such as clicking on advertising banners or downloading files may be logged.

(b) If you disclose Data pertaining to the names of third parties to HEYLIFE, you are responsible for the third parties’ consent and for the accuracy of the in-formation provided. HEYLIFE assumes no responsibility for the disclosure and/or accuracy of these third-party data and you fully indemnify HEYLIFE against claims made against HEYLIFE based on alleged legal infringements.

3. Purpose of Data Processing

(a) HEYLIFE requires your Data for the purpose of processing orders, for customer care, technical administration, for its own marketing purposes and for the improvement of the services.

(b) In the light of the foregoing, HEYLIFE may use the Data for the following purposes:

(i) Any contractual performance activities of HEYLIFE and related services that require the processing of Data;

(ii) Conclusion of a contract with a third party supplier provided by HEYLIFE;

(iii) Credit assessment;

(iv) Preparation of anonymous statistical evaluations;

(v) Organisation and realisation of special events such as advertising events or competitions/contests;

(vi) Maintenance and development of customer relations (e.g. newsletters) as well as provision, administration and implementation of customer communication;

(vii) Control of the display of advertising and own ads (for third parties);

(viii) Design and development of HEYLIFE’s services and offerings (in particular optimized alignment of the product portfolio to customer needs, individualization of customer communication, simplification of ordering processes);

(ix) Ensuring the security and availability of HEYLIFE’s and/or its service providers’ systems and data;

(x) Preventing, detecting and combating of abuses;

(xi) Order and payment processing;

(xii) As a result of a business transaction where HEYLIFE is attempting to sell itself, or substantially all of its assets;

(xiii) Replying to legitimate, official inquiries or in connection with the enforcement of claims or other legal disputes concerning HEYLIFE or in which HEYLIFE is otherwise involved; or

(xiv) As required or permitted by applicable law.

(c) Your Data is generally passed on to third parties if and insofar as this is necessary for one of the above-mentioned processing purposes or if you have given your prior consent. Such third parties consulted by HEYLIFE are contractually required to process your Data only to the extent to which HEYLIFE is permitted to process your Data itself and such third parties must guarantee the same data privacy. HEYLIFE will only collect, store and process your Data lawfully, in good faith, proportionally and for the purposes mentioned in this Privacy Policy. Companies affiliated with HEYLIFE are not deemed third parties.

(d) HEYLIFE will not make your Data available to any recipients that are domiciled in countries outside of Switzerland and that do not provide for adequate data protection, unless HEYLIFE enters into appropriate contractual arrangements with such foreign recipients.

(e) HEYLIFE will take appropriate measures to ensure adequate data protection as required by applicable law.

4. Duration of Processing and Storage of Data

(a) HEYLIFE will only store and process your Data for as long as a legitimate purpose exists or until you request their deletion. Any further statutory storing obligations remain reserved.

(b) HEYLIFE reserves the right to use your data on an anonymous basis for statistical evaluations and, from time to time, based on general criteria (e.g. age or place of residence), to make you similar offers via e-mail with the offers you have visited or concluded.

5. Data Security

We have implemented reasonable and appropriate technical, administrative, and procedural data security safeguards which consider the sensitivity and volume of HEYLIFE’s Data processes. These safeguards are designed to protect the security, confidentiality and integrity of Data.

6. Cookies

(a) Please note that the Website uses cookies in order to function properly.

(b) Cookies are small text files which are sent from the relevant web server to the user’s browser during the first visit to a website and stored on the user’s device or in the browser’s cache. The next time you visit this website with the same device, the browser checks whether a cookie already exists. The browser then sends the data stored in the cookie back to the web server. In this way, the web server can determine whether the browser has already visited the website in question.

(c) The data collected with the help of cookies is used by HEYLIFE to allow for the functioning and the improvement of the services and the Website; and for anonymous analysis of the use of the Website. Moreover, cookies help us to recognise your preferences and adjust the Website to your areas of interest; and therefore to optimize our advertising based on these findings. The data will not be used for any other purposes, in particular, the data obtained will not be used to identify you personally.

(d) You can set your browser so that no cookies are stored on your hard drive or deleted from the device. However, you should bear in mind that by doing so you may no longer be able to use all the provided functions of the Website in full. The procedure to change the browser settings vary from browser to browser. Information on how to modify or define your browser settings can be found in the “Help” menu of each browser.

7. Google Analytics/Google Adwords

(a) This Website uses Google Analytics, a web analysis service provided by Google LLC („Google“). Google Analytics uses cookies, which are stored on the user’s computer and allow an analysis of the use of the Website. The information about your use of this Website generated by cookies (including IP addresses) is usually forwarded to and saved on a Google server in the USA. However, due to activating IP anonymisation on this Website, your IP address is shortened beforehand by Google in member states of the European Union or other states which are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address forwarded to a Google server in the USA and shortened there. Google will use this information to evaluate the use of the Website, to compile reports on Website activity for Website operators and to provide other services associated with the use of the Website and the Internet. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

(b) You can prevent the storage of cookies by setting your browser software. However, we would like to point out that in this case it may not be possible to fully use all functions of this Website. Moreover, you can prevent Google from collecting cookie-generated data about your use of the Website (including your IP address) and from processing these data, if you download and install the browser plug-in available under the following link:

(c) Furthermore, this Website uses Google AdWords. If you came to our Website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. Note that Google may track your browsing and other activity across websites via the Adwords cookies. The information gathered from the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers will be informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. If you do not wish to participate in tracking, you can refuse to accept the necessary setting of a cookie – for example, by setting your browser to deactivate the automatic setting of cookies in general or to set your browser to block cookies from the domain „“.

8. Hotjar

(a) The website uses Hotjar, an analysis software of Hotjar Ltd. („Hotjar“) to better understand the needs of the customers and to optimize the services on the Website. With the help of Hotjar technology we get a better understanding of our customers’ experiences (e.g. how much time customers spend on which pages, which links they click on, what they like and what not etc.) und this helps us to adapt our services to the feedback of our customers. Hotjar uses cookies and other technologies to collect information about the behaviour of our customers and their end devices (in particular browser information, operating system, time spent on the site, etc.). Hotjar stores this information in anonymous form.  The information is neither used by Hotjar nor by us to identify individual customers or to combine it with other data about individual customers.

(b) You can prevent this data processing by Hotjar by deactivating the use of cookies in your web browser settings and by deleting cookies that are already active. You can also directly prevent Hotjar from collecting the data by clicking on the following link and following the instructions there:

9. Use of Social Plugins

(a) The Website uses social plugins („plugins“) from various social networks such as „“, „“, „“, „“ or „“ (together „social networks”). The plugins are marked with the logo of the respective social network.

(b) When you visit a website that contains plugins, your browser establishes a direct connection to the servers of the respective social network. The content of the plugins is transmitted directly to your browser by the respective social network and is integrated into the website by your browser. By integrating the plugins, the social network receives the information that you have entered the Website.

(c) If you are logged in to the respective social network, the social network can assign the visit to your account at the respective social network. If you interact with the plugins, for example by clicking on the “Like” button on Facebook or by submitting a comment, the corresponding information is sent directly from your browser to the respective social network and stored there.

(d) The purpose and scope of the data collection and the further processing and use of the data by the respective social network as well as your rights and setting options for the protection of your privacy can be found in the data protection notices of the respective social network. HEYLIFE is not responsible for the data handling or privacy practices of the respective social networks, and makes no representations as to the sufficiency of such privacy practices.

10. Links to Other Websites

The Website contains links to other websites. HEYLIFE is not responsible for data protection aspects or contents of these other websites and accepts no liability for this whatsoever. If you have any questions, please contact the owners of the respective websites.

11. Data Controller

Responsible for the processing of your Data is Fresh Roots SARL, 5 chemin de bocage, 1066 Epalinges.

12. Right of Access to and Correction of Data

(a) According to the legal provisions, you are entitled to receive information about your Data processed by us as well as, where required, the right of correction of such Data.

(b) A request for information or correction must be sent in writing or by e-mail, enclosing a copy of proof of identification, to: Fresh Roots SARL, 5 chemin de bocage, 1066 Epalinges, Switzerland or